Monthly Archives: December 2011

Implementation Plan of A Home Based Business Direct Marketing Strategy

While a squeeze page itself will not directly sell your product or service, it is an extremely effective method for capturing leads that you can later convert into clients through the use of other marketing techniques. The primary purpose of a squeeze page is to build your company’s direct marketing list online.

The most basic definition of a squeeze page is a landing page for your company website that captures the visitor’s name and email address. A squeeze page can be all that is offered on the page, or a more subtle approach is to have it as part of another one of your company’s web pages.

When you are implementing a squeeze page as a direct marketing campaign, you will need to choose how aggressive you will want to be with the strategy. For example, some companies make it where you cannot actually access the information on their website without entering in the data while others allow the viewer to click past the opt-in option. Yet another option to consider is a pop up ad, where the visitor to your website will have a pop up opt-in function for a free company offer.

No matter which option you choose, you want to make your squeeze page and opt-in function work within your overall marketing direct strategy. Most businesses will use a squeeze page concept to build their direct marketing lists, so as long as your copy is well written and you drive a high number of visitors to your website, you should be in a great position to increase your lead base.

Once you have considered your various strategies, you will need to design and implement your squeeze page. In the initial stages, you will want to test several squeeze pages to determine what the best overall response rate is for your particular business. You can easily set up a variety of URL pages with different squeeze page options to test over time. This data will help you to make adjustments that will be more beneficial for your business in the long term.

When you are ready to launch your squeeze page, you will need to leverage a technology solution to capture the data for follow up. It is essential that the leads that opt-in to receive a free item receive that item quickly and that any and all leads that are captured are regularly followed up with to convert them into clients.

As we go deeper into the specific strategies in the next articles, you will be able to set up an effective squeeze campaign for your business.

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10 Things You Should Expect From Your Website Copywriter

As websites and electronic commerce are becoming more and more common, business owners and marketing managers are realising that quality web copy is every bit as important as impressive design. And with the ever increasing importance of search engine presence, the role of web copy has never been more critical.

But in such a relatively new field, customers are still coming to grips with what they can expect of their website copywriter. The question a lot of people are asking is, “How do I know I’ll get what I pay for?”

Before engaging a website copywriter for your next project, ask them whether they’re able to provide you with the following ten essentials…

1) Fixed Quote

A lot of website copywriters will tell you they only work on an hourly rate. They’ll cite varying requirements, rapidly changing technologies, greater incentive, the risk of customer indecision, and a host of other reasons why they can’t provide a fixed quote. But don’t be fooled. You have a right to know what the job is going to cost you. If a website copywriter won’t give you a fixed quote, think twice…

2) Contract of Works to be Completed

Just as important as a fixed quote is a signed contract. It may not be drawn up by a lawyer, but a written and signed document outlining the works to be carried out, and the cost of those works is essential. If a website copywriter is reluctant to provide a written, itemised quote including estimated number of words, you have to ask yourself why.

3) Timeframe

Always ask how long your job is going to take. If you’ve already had a go at writing your own web copy, you’ll know how time consuming it is. Never make the mistake of thinking the job will be done in a day. Granted, a professional website copywriter will be very efficient in crafting your copy, but no matter who the writer, a quality product requires time. And on top of writing time, remember that you’ll have to review and provide feedback on everything they write. In a lot of cases, it’s the review phase that takes the most time, so make sure you try to set some time aside, otherwise you’ll find yourself the bottleneck!

4) Plan of Attack

Try to get some idea from your website copywriter about how they plan to approach your project. Don’t be fooled into believing you have to hand over the dollars before they’ll reveal their plan of attack. You have a right to be comfortable with their approach before you engage their services. Will you receive individual drafts of every page, or a single draft of the entire site? What format will you receive the finished product in? How many review iterations do they anticipate?

5) Samples

A lot of ambitious web service providers of all types are calling themselves writers these days. They offer copywriting as a specialist service, but don’t engage a specialist to complete the work. Always ask to see samples of their previous copy. Read it thoroughly and ask yourself, “Does this copy convey benefits?”. Pretend you’re the intended audience and ask “Does this copy answer the questions I need answered before I’ll buy?”

6) CV

Most copywriters’ websites will give you a very high-level overview of their business and the services they offer. Some even offer samples. But very few offer a professional biography of their writers. If you’re not happy relying on their website as your sole source of information, ask for a copy of their CV. The things you’re looking for are a professional history in writing, and preferably some tertiary education in the same.

7) Testimonials

Perhaps the best indication of a website copywriter’s ability is customer satisfaction. Don’t be afraid of asking for customer testimonials. A good website copywriter will be proud of their testimonials – so proud, in fact, that they’ll be offering them without you even asking. Look for testimonials from companies you recognise and/or can verify. Anyone can get their great-aunt write them a testimonial. Some will even write their own. If you really want to be sure, ask for contact details so you can give the customer a call and hear it straight from the horse’s mouth.

8 ) SEO Copy Skills

Approximately 80% of all web traffic comes through search engines, so it’s essential that your website copywriter has proven experience in SEO copy. Ask them their general approach to SEO copy. Do they normally perform the keyword analysis themselves? How do they know when they’ve used enough keywords in enough of the right places? Can they show you a high ranking site they’ve written the copy for? What steps do they take to avoid diluting the effectiveness of your primary keyword phrases? Will their SEO copy change the text links on your pages? (It should!)

9) SEO Copy at No Extra Charge!

Never be fooled into paying more for SEO copy. If you’ve already performed your keyword analysis, and you know where you want your keyword phrases used, writing of the copy should take no longer than usual. I’ll say it again… SEO copy is not an extra – it’s how web copy should be written! Do not pay extra for it! The only things you should expect to pay extra for are keyword analyses, adding the HTML code for unmarked text links, providing guidance on site structure, sourcing of inbound links to your site, etc. SEO copy by itself should cost no extra.

10) Writing Experience for Online Media

Writing for an online medium is entirely different to writing for print. Readers have different requirements and objectives, and reading conditions are very different. Make sure your website copywriter knows how to cater to these differences. Ask them to recommend a maximum page length or word count per page. The correct answer should include some comment on the trade-off between the problems of scrolling and the need for a high keyword count for SEO. Ask them whether they prefer long sentences or short (and hope to hear “short”). Ask them whether they will include lots of text links within the main body of the copy, and if so, will they appear as regular links (colored and underlined) or will they be unmarked.

Professionally written copy can mean the difference between a great looking site and a great looking site THAT EARNS YOU MONEY.

Choose your website copywriter carefully.

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A Day in the Life of a Freelance Copywriter

Ever wanted a job where you could spend all day, every day, writing clever and inspiring prose? Yes? Well don’t become a freelance copywriter!

Don’t get me wrong, it’s a great job, and for some of us it’s a calling that won’t be denied. And you definitely do get to write clever and inspiring prose. It’s just that you don’t do it all day, every day. In fact, when you sit down at the end of the day and think about what you’ve done, the percentage of time spent writing is surprisingly low.

So what does a freelance copywriter do other than write copy? Well, basically, they run a business. This article discusses 11 daily rituals involved with running a freelance website copywriting or advertising copywriting business (other than writing). It also provides some tips for performing them successfully.

1) Quoting

Freelance copywriters serve many masters. They generally have quite a few clients, and spend quite a bit of time quoting on new jobs. When you quote, you’re calculating how much to charge for the job. For a freelance copywriter, there are a number of important factors influencing quoting. You need to have some way to accurately estimate time. Generally the best way to achieve this is to be diligent in your tracking. If you know how long past jobs have taken you, you’ll be much more confident and accurate in your estimates. You need to know how much time you spend not writing (as you should try to cover as much of this as possible). You need to have a feel for what the client is prepared to pay (are they a big or small company, how highly do they seem to value copy, etc.). You need to know how much your competitors are charging for the same thing. You need to understand what differentiates you from your competitors. You need to think about how badly you want or need the work. And, of course, you need to estimate how time-consuming the client will be.

2) Submitting Proposals

A quote is not the same as a proposal. A quote is generally contained within a proposal, but it’s not the same thing. When you submit a copywriting proposal, you’re marketing your skills, your solution, your work ethic, your customer service, your commitment, and your experience. Basically, you’re justifying your price, and differentiating yourself from your competition. And it’s not just about WHAT you say. It’s also HOW you say it and how you PRESENT it. Everything about your proposal plays a part in the client’s decision! If possible, include additional helpful information. Use a title page, a table of contents, headers, and footers. Introduce at the beginning and summarise at the end. Include your price, but call it an “investment”, not a “cost”. Show the client you’ve thought their job through by summarising their requirements. Outline your proposed solution. And most importantly, give the client a clear call to action (“Where to from here?”).

3) Chasing reviews

The freelance copywriter is almost never the bottleneck in a copywriting job. In 99.99% of copywriting jobs, the bottleneck is the review process. Most clients take a long time to review. In fact, about a third of clients need to be prompted at least once before they’ll get back to you with their changes. It’s not uncommon for a one-day writing job to take a full month to reach sign-off – or longer. Some clients will put the copy review on the backburner for months (just another reason to request a deposit before commencement of work)! As a result, freelance advertising copywriters and website copywriters spend a lot of time chasing reviews. Make sure you factor the delay and the chasing time into your quotes as best you can. And always record which clients take a long time, so you can be prepared when discussing deadlines on the next job.

4) Project scheduling & tracking

No matter whether you work on big projects or small, project scheduling and tracking are vital. You need to know the exact status of all work in progress (tracking), and you also need to be very aware of what’s coming up and how you’ll manage it (planning). If you’re doing it right, you should be using your tracking and planning tools several times a day. In fact, they should be the hub of your business. TIP: A good way to track copywriting projects is to use a job (and contact) tracking database. I created my own database using Microsoft Access. Visit http://www.divinewrite.com/downloads/contacts and jobs.mdb to download a 208KB working copy for FREE. You’ll need Microsoft Access 2000 to run it. I’m no database expert, so it’s not a work of art. It’ll certainly get you started though. (TIP: When using the database, press Ctrl + ; to enter today’s date.)

5) Accounting

Issuing invoices, processing payments (and part payments), chasing outstanding invoices, recording expenses, managing bank accounts, putting tax aside… It all takes a lot of time. Don’t be fooled into thinking you can handle your accounts manually (or with Microsoft Excel). Even if you only have a few clients, you NEED a proper accounts package like MYOB or Quicken (they both offer small business versions). You’ll understand why the first time you do your GST reports or annual taxes. In fact, you’ll understand why whenever you need to chase down outstanding invoices

6) Visiting clients

Although the wonders of modern email let a freelance copywriter get through about 95% of their work without ever leaving the office, it’s sometimes still a good idea to do things the ‘old-fashioned’ way – especially if you expect to work with them quite a bit. Shake hands and put a face to a name. And remember, everything about the meeting reflects on you and your business. As with your proposals, think about WHAT you say, HOW you say it, how you PRESENT. Always organise the meeting with plenty of notice, confirm the day before the meeting, be on time, summarise the meeting, and provide a call to action. (Try to do these last two both at the end of the meeting and via email after the meeting.)

7) Office admin

Even for a low overhead business like copywriting, there’s always something! Changing phone plans, upgrading/fixing computers, your internet service is down, your website is temporarily unavailable, you’re enhancing your data storage procedures, you need new printer or fax ink cartridges… Office administration takes up a surprisingly large chunk of your day. Make sure you allow for it. This means allowing time to do the work, and factoring that time into your quotes. If you don’t, you’ll be continually working into the wee hours and/or losing money.

8) Marketing strategy

How do you generate business? Cold calls? (See http://www.divinewrite.com/coldcallingcopywriter.htm.) Website? (See http://www.divinewrite.com/articles.htm for numerous website & SEO articles.) Networking? Word of mouth? Repeat business? Agencies? (See also http://www.divinewrite.com/freelancecopywriting.htm for some tips on succeeding as a freelance copywriter.) No matter what your strategy, you need to give it the time it deserves. It’s a good idea to average around an hour a day to thinking about and implementing marketing strategy.

9) Industry research

Stay up to date on the latest copywriting industry research. Read research on usability, readability, and scannability (visit http://www.useit.com or http://www.goodexperience.com and subscribe to their newsletters). Read up on search engine optimization (see http://www.divinewrite.com/SEOCEO.htm or try subscribing to a newsletter from http://www.webpronews.com or http://www.site-reference.com). Try to track how day-to-day language is changing (what buzz words to use, what buzz words to avoid, what rules are being overlooked in spoken English, what sounds make a positive impression on people, etc.). Know the difference between writing for the web versus writing for print versus writing for search engines (see http://www.divinewrite.com/articles.htm for some relevant articles). If you want to scratch the surface, spend 10 minutes every day.

10) Subject matter research

Whether it’s website copywriting or advertising copywriting, to do a good job, you need to know a lot about your subject material. This means both specific knowledge about the client’s product or service as well as more generic ‘domain’ knowledge. Clients have a tendency to not supply enough information. Make sure you interview them thoroughly. And then let them know you’ll probably need to ask further questions. Even then, you may find yourself doing a bit of independent research. The Internet is your saviour, but always run any information by your client before publishing. When you’re quoting on a job, try to figure out how much detail the client will be able to supply. You can even ask them to estimate how much they’ll supply (i.e. All, Most, Some, or None). This is a good technique as it gets them thinking about your requirements while at the same time giving you some idea how much time you’ll spend researching.

11) Planning

In one important respect, website copywriting and advertising copywriting are no different from any other form of writing; planning is vital. For more specific planning information, see http://www.divinewrite.com/benefits.htm and http://www.divinewrite.com/webbenefitwriting.htm.

Happy writing!

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A Web Copywriter Should Know The Rules And How To Break Some

What makes a good web copywriter? Just anyone who knows how to proofread? Of course not.

You could be the most compelling offline copywriter but you can still fail on the web. The difference roots on the web being interactive and the other one is not. The target audiences on web marketing are usually scanners and skimmers. They don’t really want to read, to browse is the more appropriate term. Their eyes run through the pages as fast as their fingers click on the mouse to scroll to the next site.

So if you can’t hook them with your style, perhaps somebody with less reliable content than yours will.

Web contents are for lists, easy to grasp ideas and short sentences. Things must be said without beating around the bush. Being straightforward and fast are the common characteristics of web materials.

A web copywriter takes half of the responsibility of persuading the readers to buy their products, their services or to visit their web. The other half falls on the art editor and the product itself. Failure of either of these reflects to the business.

Compared to an offline copywriter, a web copywriter has so much to consider. He really has to work hand in hand with the art designer. If not, they could be ending up with an art and text which are complete strangers with each other, strangers in a sense that they don’t complement each other. This type of output has no appeal. In an instant, the reader will surely leave your site.

A web copyreader should know how his work would retain his audience. The output should speak not only about the quality of the product, but how vital it is for the client as well. In simple words, the page should act as a sales representative too. This is the primary consideration of the web copywriter.

The technical rules followed by a copywriter are the same rules a web copywriter adheres to. The primary rules on English grammar apply in web copywriting. However, web content texts normally contain repeated words. These words should emphasize the thought or topic without being annoying.

There are so many rules to follow, that a web copywriter should also know how to break some. But foremost, he should also know why he is breaking these rules.

The web copywriter must succeed in meeting the standards of an average person. He has the responsibility to check the readability of the article. This weighs more than grammar.

An effective web copywriter should understand the market he’s working for. He knows that his work should be understood by common people who just surf the net. The write up should come up the way it would be spoken. And more so, it should work with the art design.

It is vital that you make your target market as your priority. Design your article according to their eyes. Will it fit their standards? Will they comprehend it in a fast glimpse or a browse through? Will they be interested to read it entirely?

To achieve this, there is a simple thing to do, place yourself on their seats while reading your article. Assess what can be the most probable reaction of the reader.

Consider the market first, the product comes next.

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A Copywriting Lesson from Dr. Seuss

Looking for inspiration for your next marketing communication? Try the children’s bookshelf.

Dr. Seuss has entertained young (and old) audiences for nearly 50 years with titles such as The Cat in the Hat, Hop on Pop and Green Eggs and Ham.

The reason why his books remain so popular says something about what makes for good writing (and reading), no matter who or where the audience is.

Nouns and Verbs

Nothing keeps readers moving like strong noun-verb combinations. If the sentence were a train, nouns and verbs would be the engine. Adjectives, adverbs and the other parts of speech make the train longer and slower. Dr. Seuss’ sentences have strong engines pulling light loads to keep readers moving down the tracks.

Lots of Periods

A byproduct of eliminating the extraneous words is shorter sentence length. Lots of periods. Paradoxically, more sentences of shorter length increase reading speed and comprehension. Dr. Seuss, as are many children’s authors, is a champion of the short sentence.

Imagination

Albert Einstein said, “The gift of fantasy has meant more to me than my talent for absorbing positive knowledge.” Were it not for imagination, there would be no Cat in the Hat and no Dr. Seuss. Imagination is the beginning of copywriting because first there must be an idea or concept.

Fun

Dr. Seuss’ books are fun to read. They’re funny, too, but that’s not the same thing. Fun to read is material that’s entertaining and effortless for readers, an excellent standard for all writing.

Lyrical

Dr. Seuss’ books are written in verse. Of course they’re lyrical. However, this goes beyond silly rhymes. There are a sound and rhythm to the words that, like a favorite tune, you don’t mind hearing over and over. Good writing of all varieties is pleasing to the eye and ear.

Economical

Children have short attention spans. Dr. Seuss knows how to tell a story without unnecessary detours. Every word counts. That’s good advice for all who write copy because children aren’t the only ones with short attention spans.

Memorable

This is the litmus test for all writing. Did readers take something away? Was their time well invested? The Cat in the Hat is a story about having fun, even on a rainy day. Now that’s worthwhile reading.

(c) 2005 Neil Sagebiel

Be a Successful Copywriter! Get the Facts About Starting Your Own Successful Copywriting Business From Home. Get The Copywriting Crash Course!

Discover The Controversial Marketing Mind Control Techniques They Didn’t Want You To See! Here’s Your Chance To Trawl The ‘Black Hat’ And Murky World Of The Copywriting Mavericks Who Are Literally Hypnotizing Customers Into Parting With Their Cash… Get Millions Through Mind Control!

11 Rules For a Copywriter

The art of the copywriting is one of the most intricate arts in the world. As in every profession there are some indispensable rules that every copywriter should stick to in order to impress his reader and produce appealing content What are these well-known yet so often forgotten rules that every copywriter should follow?! One should be as much precise and straightforward as possible in the writing of your text. Your text should have coherent and logical style. There should be some definite order in which all your message is written. Moreover, you should always visualise your audience in front of you and stress the most important points of your message.

In writing of the advertisement try to answer several important questions before you start devise and design the structure of your web site.

Make it easy to read. You message must have just one important point. It is not advisable to include several points in your message. Despite the fact that this is an advertisement and some exaggerations are possible and some specialists even encourage them, your message must not contain outward lies. If the reader suspects that you are lying he will not be inclined to take your words and might even doubt the credibility of the whole company you are working for. The message must be written in simple, easy to read and understandable style. Do not patronise and try to have honest and equal dialogue with your customer. Do not be very technical in the writing of your message. However, it might be advisable to include some technical terms in your advertisement, otherwise write it in more general terms, as your message might be read by the person who is not familiar with technical details.

Check your text on grammar and spelling mistakes before you are placing your message on the web site or submit it to the advertisement. Do not use too many words; try to be as succinct as possible. Your message should be memorable. Talk directly to the reader of your advertisement. Try to use such words as “you”, “your” as much as possible, as the advertisement that communicates directly with your customer is more appealing.

Be a Successful Copywriter! Get the Facts About Starting Your Own Successful Copywriting Business From Home. Get The Copywriting Crash Course!

Discover The Controversial Marketing Mind Control Techniques They Didn’t Want You To See! Here’s Your Chance To Trawl The ‘Black Hat’ And Murky World Of The Copywriting Mavericks Who Are Literally Hypnotizing Customers Into Parting With Their Cash… Get Millions Through Mind Control!

A Comprehensive Guide for Beginners to SEO Content Writing

Copywriting has again transcended from its usual form and practices into the new internet era; Copywriting as utilized by the Professional SEO business is also known as Internet Content Writing, Web Content Writing, amongst other terms.

This article will try to tell you about the basics of copywriting and its advanced application on the SEO aspect. This article aims to provide the beginners in the Search Engine Optimization industry, an in-depth but friendly guide to seo content writing, as well as providing the more advanced copywriters with a guide to remind them of the several tricks they might have forgotten about the craft.

This guide shall be divided into the three parts of the copywriting process: the before, during, and after. This is the first part of the guide dealing with the things a copywriter must do BEFORE writing the copy. Succeeding parts shall be posted separately because of the size.

Before Writing

Before doing any writing you should first know the purpose why you’re writing that content. Your purpose should be clear and definite so no equivocation of ideas will exist that might confound your readers. Is the writing for sports? Is it for entertainment? Is it educational? These things should be clear on your mind before you write your copy, so a natural flow will exist as you write.

Another thing to consider is to know whom are you writing for and who are the people you wish to convey the message to? Knowledge of your audience will give you many benefits: people with different cultures only respond to a specific approach you use, technical terms would be very trivial when talking to beginners while spelled out and explained details would be very time consuming for experts. The internet is used by a vast network of people and your target may only comprise a very small minority. It is important that you address your target effectively if you want more conversions (making site visitors into customers) on your web site.

About the resources

Knowing the right information will certainly give you the right results. Knowing what people want and what they are searching for will be one of the keys to make it big in this business. One of the things that can help you acquire this information is through case studies, surveys and polls that can be found all over the internet. Most of these studies provide general demographic information about internet users. If you’re lucky enough (since it is discouraged), you might even stumble with information regarding the searching habits of different demographics.

Once you have decided to use particular information from the internet, make sure that it is from a reliable author or source. Incorrect and inaccurate data proliferates all over the internet and it happens that you may be misled by others to use them, so, see to it that the articles or studies you are about to use are made and conducted by certified educational institutions or known private companies so you will not have any problems about their authenticity.

Another effective source of information from the internet are pages which rank high among search engines especially those that are related to yours. Analyze and learn the effective things they have done to increase their PageRank and apply them to your work. You could also check out the pages of your top competitors, you might learn a lot from them but be careful not to copy their stuff as it is since they will be constantly checking out their competition. Copyright guidelines are finally catching up with those who replicate content, ending blacklisted by major search engines.

SEO forums are also helpful in guiding you about the latest trends in the Search Engine Optimization business. Experts usually crowd in these forums to discuss the tricks and trends of the business. Moreover, new updates and trends about Search Engine Algorithms and Technology can be found on these forums so it is highly advisable that you check out those forums. However, the forums might be a little too complicated for beginners as terms often become too technical to understand even by seasoned users.

About the words

Now let us go down to business! It is time to know what are the keywords and keyphrases you will use for your copy! The key words and phrases would be the ones that you will use and try to integrate throughout the whole copy. It would be the bait you place in the hook in order to attract and hopefully catch your potential customers.

First of all, you and your client should brainstorm together (face to face if possible) about the keywords and keyphrases you want to use for the copy. It is important that you brainstorm together so that you will be able to stay true to the brand and have an effective choice for use in the search engine optimization efforts. You could make use of different keyword tools found in the web such as Keyword Discovery, GoodKeywords, WordTracker, Overture, etc. (issues regarding their usability and effectiveness will be discussed separately). These tools can be downloaded or used directly over the internet should you choose to utilize it.

In choosing keyphrases or keywords remember to start with and use popular but “not-so-competitive” terms since it would be very difficult to compete with more established websites if you have just been starting. The above-mentioned tools will help you determine which key words or phrases you could use.

One word keywords are very difficult if not impossible to compete with as it would have a more general scope compared with keyphrases. For example, if you are trying to write content for a company selling educational toys, choosing a keyword like “toys” would be a stupid idea since search engines would give around one hundred million hits for that particular keyword, while changing it into keyphrase like “toys for students” or “educational toys” would only have hits of around five million. This means that the chance that a web searcher would actually go to your website would be 100,000,000:1 under the keyword “toys” while choosing the keyphrase “educational toys” means a chance of 5,000,000:1, greatly increasing your chance of being visited. Besides, customers are more likely to refine their searches since using or typing just one word searches would mean being bombarded with a lot of unwanted information than they need, costing more time and effort.

Your keywords should specifically target (1) the product or service that you are offering and (2) what people actually type whenever they use the search engines in looking for products and services like yours. A good example would be when writing content for a company selling kilns for bricks, you should not optimize for the keyword “kiln for bricks” if most people actually type “oven for bricks” when they are looking for such equipment. It is useless to optimize for the term kiln when most people opt to type oven since a few if none will be looking for the term kiln.

You should also identify and discover various words and terms which are closely related to your keyword or keyphrases. Some key-terms and keyphrases are so intimately intertwined with others that one group associates it with a particular field while another choose to associate it with something else. One good example would be Cosmetic Surgery. Cosmetic Surgery is a medical procedure, so, it can be regarded as something related with medicine and surgery, while it is also correct to say that it is related with cosmetics and beauty. Since the fields of medicine, surgery, cosmetics and beauty are popular fields, optimizing for both the cosmetic and the surgical aspect of the keyphrase Cosmetic Surgery would bring more keyword hits for searches from individuals of both parts of the spectrum.

Another thing to consider is to integrate local terminologies or equivalents of your products or services when optimizing with key words or phrases. An “elevator” in the US would be a “lift” in the UK, a “truck” in the US would be a “lorry” in the UK, and the list goes on. When trying to sell products or services for a huge demographically different society, you should optimize for both of the groups as each would tend to search for the more familiar local term. Better yet, you could create different sites for different demographic groups, replacing particular key words and phrases; enabling you to cater to both.

Moreover, it would be wise to consider placing regional information or regional key words or phrases. Integrating regional information along with keywords and keyphrases enables users who prefer more specified searches to visit your website. You would also benefit from the limited competition because of the more specified search. Most people looking for products and services in the internet would certainly prefer to find what they need locally, so adding local regional information would definitely be of great help to you and your potential client. Another benefit is that you could add another keyword, which is the regional information to your existing key word or key phrase. For example, instead of having just “plumbing services” add “Atlanta” before ‘plumbing services’. This would give you an edge over competitors as it would profoundly decrease your competition.

About the content

Now that you have the key words and phrases you would need its time to plan about the general thrust of the content, on what the content should be like.

Generally, the main idea of writing content is for it to be able to provide useful information for visitors in your site. You are primarily writing for the readers, the human visitors of your site, and about the products and services that you have to offer. Secondary to that idea is to provide the search engines information so they could properly and accurately index your site according to its proper category, so anyone who wants to look for something in particular, through the use of search engines, would eventually find what he needs. In other words, your content should be both customer-oriented and search engine friendly.

In order to do that, you need to plan properly on how to do your copywriting. The whole text should be able to give them what they need and want to know about the products and services you have. Hence, it is highly advisable that you read a lot of information about the subject product or service before you write the actual copy. The goal is to become extremely knowledgeable about the product, so you can explore all the possibilities and play with its strengths and weaknesses and write everything that is needed.

One important thing to remember is to write content that is unique. Copying content is not only plagiarism and cheating but is also a serious offense that could cause painful penalties under existing Copyright laws. More and more Intellectual Property Rights watch dogs are reporting cases of content stealing and have gained some grounds over the years. Major search engines are now penalizing sites which illegally acquire content from other sources. Penalties include permanently putting sites under a blacklist, sort of a “permanent not to contact sites” for crawlers. Lawsuits and cases about web content writing are now increasing day by day, with more countries enacting laws on Intellectual Property Rights. The risks are just too great if you plagiarize and copy content. So make sure that you quote or place endnotes when you choose to use parts of other’s content.

And lastly, your content should be written in plain, simple, and natural language so as not to destroy the natural flow of words as you write. Highly technical words and terms should be reserved for highly technical discussions, and should be discouraged for everyday internet use.

About the mood

You might be wondering what a section about mood is doing in a seo copywriting article, well, it certainly has a LOT to do about content writing. The mood of the reader would certainly affect the way he views a certain product or service. If you did not properly take care of the emotional side of your customer with your writing, consider him gone. Individual moods are affected by a lot of factors; although primarily it is internal, external factors could also affect his mood significantly and luckily what that individual reads is one of them.

First of all, you should be ‘in the mood’ for writing. Good copies are mostly written by writers who are either inspired or enlightened with what they are about to write. Content writers should make sure that they are in this special mood because the consequence of the opposite would be a very bad copy. A reader is also likely to be ‘drawn’ by an emphatic copy written superbly which would eventually end up making the reader get what you are offering.

One thing you could do to achieve that is to utilize emotional appeal to the reader. Try to integrate personal articles like “you”, “we”, and “us” more often; try to get your visitors as involved as possible. Avoid being too passive as it would prevent you from establishing a connection or a relationship with your target reader.

Keep your readers or customers engaged with your site. Make them think and interact by asking questions, giving riddles or trivia. All these create an air of friendliness for potential customers, and once you’ve made them comfortable reading, they are more likely to respond positively to you. As much as possible make them do all their transactions within your site, give out all the details about what you are offering so that can know everything they need to know. Trying to get online visitors ask questions and product or service information offline will be too cumbersome for them so be as accessible as possible.

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Basic Web Copywriting Checklist

Copywriting is one of the most important parts of internet marketing. Once you get visitors to your site, you must depend largely on your sales copy to convert the visitors into customers.

Sadly, many webmasters neglect the art of web copywriting. Copywriting truly is an art, but have a checklist of important points is also helpful. Here are some of the major components of good web copywriting.

1 – Your Headline
Does your headline grab the readers’ attention and compel them to read further? It is essential that your headline do that. Web surfers generally move about on the internet very quickly. Research says that you have a matter of seconds to catch your website readers’ attention, or they will move on. That is why your headline is so important.

2 – Your Introductory Copy
Do the first few paragraphs of your sales copy reinforce the headline, and convince readers to continue reading?

3 – Benefits
Does your sales copy sell the features or the benefits of your product or service? For example, does your site try to convince your readers that your vitamin C product is the best, or does your site try to convince your readers that your vitamin C product will give them the most health benefits?

4 – Call To Action
Does your sales copy clearly and compellingly tell your customer what action they should take after reading your website? (usually the desired action will be to buy your product)

5 – Assurances
Your prospects will only buy if they feel comfortable doing so. There are several things you can do to make them feel more comfortable buying from you, such as:

A: Displaying your picture
B: Displaying your contact data
C: A membership with the Better Business Bureau, etc
D: A Guarantee
E: A secure server logo

These 5 points are only a few of the most important parts of web copywriting. If you want to convert as many of your visitors as possible, study the art of copywriting and learn how to become a master copywriter!

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PLR Jackpot Review – Biggest Obstacle To Making Money Online…

Biggest Obstacle To Making Money Online…

Can I ask you a very frank question about where you are right now in your online business endeavours?

I want you to truthfully answer this, (don’t worry you only need to answer the question to yourself)…

And it’s this: “Are you making as much money as you really want to with your online business?”

In fact, let me phrase it a little differently…

… Was 2011 finally the year you were able to dump the day job, pay off all your outstanding debt (including a mortgage), start taking it easy and got to take a big juicy bite out of the glorious Internet marketing lifestyle everyone talks about?

If you answered “Yes” then Congratulations you achieved something only 3-5% of people achieve!

But if it didn’t happen for you in 2011 or you’re just getting started then you mustn’t beat yourself up about it either

The truth is, the overwhelming majority of people that start up an online business FAIL and quit!

So the fact that you’re still reading, still here and still working on it is testament to your commitment and a worthy achievement in itself!

But pats on the back and a thumbs up from me isn’t going to make you any extra cash and take your business any further forward is it?

ACTION is what ultimately divides the winners from the losers and action is what you need to take to make 2012 THE YEAR.

Now something that I’ve seen time and time again in the ten years I have been marketing online is that people fail because they try to do EVERYTHING on their own…

Some because they have to (if you can’t afford to pay someone to work for you for instance) and it turns into something of a vicious circle…

(can’t get enough done, don’t make enough cash, can’t hire someone… can’t get enough done!)

Others – well they want to do everything themselves (the control freaks – I’m still a bit like this myself – but I can do the tasks of ten men anyways)

But joking aside, the simple truth is you can’t do everything yourself (and live long enough to enjoy the fruit of your toils)

You know it, I know it

Think about it… How could you create your own information product if you are too busy working on driving traffic to your website…

How could you devote time to maximising your sales conversions if you are bogged down creating graphics for your products

How could you take a step back and plan for the future when you are spending a week trying to finish up that sales letter…

The answer is you can’t – you can’t do half the things you need to because you’re too bloody busy doing all the other things you need to

Get my point?

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You don’t need to create graphics
You don’t need to write sales copy
You don’t need to create a website
You don’t need to create affiliate banners
etc. etc. etc.

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But the real ‘no brainer’ here is not only do you get 5 packages now, that you can have uploaded and ready to sell by the weekend.

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No maybe you think – “But I won’t sell that many of them…”

Really?

How about this:

If you take the whole of next year and you manage to sell just 1 each of these packages…

Just one miserable sale…

And you only sell them for $9.95 (the minimum rec. sales price)

You would make around $150 after fees

that’s 3 x your investment

or your investment back +$100

But what if you could sell just one of them each month?

17 products x 1 per month x 12 months …that’s $2,000!

and all it’s going to cost you is the time it takes to click on the link below

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(and $47 which also comes with a 60 day guarantee)

Maybe you need help and instruction, well we have that too (check out the second bonus because you won’t get a better education in making money with PLR that’s for sure)

If you can find a better deal online (or offline for that matter) I’d be shocked

And frankly, it’s why I’m a little puzzled you’re still reading this and haven’t already hit one of those links and secured your place?

Crazy Huh? (remember what I said about taking action )

Hope you take action on this one and look forward to hearing the stories of your renewed success in the months ahead.

P.S. Please note that within the next 24 hours the option to get FREE access to our ‘PLR Inner circle’ will likely be gone so stop reading this and go secure your spot, okay?

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5 Things To Consider When Publishing A Newsletter

Providing a newsletter for your opt-in list subscribers provides many benefits in terms of driving traffic into your site as well as boosting the sales and profits of your site and company. This is a marketing ploy that will not hugely dent your marketing budget and will not also require many man-hours in developing this project.

With a newsletter, you can inform the public about your company and products as well as services. You can keep them posted and updated about what’s going-on with your company as well as many of your promotions and offerings. With these, you keep on reminding your subscribers that you are still here and are willing to offer them good deals and services.

Newsletters also allow you to impress your subscribers. It can show your expertise and knowledge about the topic at hand and the many benefits you can offer them. When you impress people, they will become potential customers and another great thing is that they can recommend you to their friends, colleagues and family. All of them could very well be customers in the future.

If you do not have a newsletter or publishing one for your site, then you may have to consider about researching and be well informed on how to publish one. It is not as easy as it seems but if and when you get the right idea and process, it will be smooth sailing from there on. Try to take the time to learn what you need to learn and get that newsletter ready and good to attract subscribers to your newsletter as well as traffic to your site.

In the next few paragraphs, I will provide you with some things to reflect on when you decide to start your own newsletter for your site. Here are five things to consider when publishing a newsletter.

1) Make sure that the content of your newsletter pertains to and closely associated with your business or the theme of your site. Do not dwell too far on what could be regarded as your field of expertise. You have started a site and your theme for your site will always be something you are knowledgeable about. For example; if you have a site that sells auto car parts, your newsletter must contain articles or content like photos that pertain to cars, auto parts and such. You may also include content about your company and your staff.

Remember that visitors of a certain site are there because they are interested in what the site has to offer. If they sign up for an opt-in list or for a newsletter this means that they want to be updated for that certain theme or subject. Be sure that when you publish your newsletter you are providing for the need of the subscriber as well as their interests.

2) Ensure that you have well written, information riddled and content rich articles. You articles will be the body of your newsletter and that they should be able to excite your readers as well as provide information. Articles should be well written and checked for errors such as spelling and grammatical errors for it to look professional and believable. The trust of your client to you and newsletter is at stake here.

3) Fact-check your articles. Make sure that you provide true facts and figures so that your reputation as an expert and knowledgeable in that field is not questioned. If you lose the trust of your subscribers these may persuade them to unsubscribe to your newsletter. You will lose many potential sales this way.

4) Provide fresh and new articles that can provide new information to your subscribers. If you publish stale and old news in your newsletter, there is a tendency that people or your subscribers already have read and known about them. This will lose their interest in your newsletter and they wont get to read what is most important, your ads. They may not open or read any of your succeeding newsletters losing your intention in writing and publishing newsletters, to get them to visit your site and make a purchase.

5) Never use copyrighted materials such as photos and articles. This is outright plagiarism, you may get into a lot of trouble for this. You can lose your business and get sued over copyright infringement. If you do not have the time to write your own articles, there are many willing and able professional article writers that can do it for you for a reasonable fee. All your investment in writing and publishing articles will be well worth it when you see your list build up and your traffic increasing.

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